Last week, discussing its quarterly earnings, the New York Times reported spectacular growth for paying readers: 276,000 net new digital subscribers for the last three months of the year. “The single best quarter since 2011, the year the pay model launched”, according to the company. The Times now has 1.6 million digital subs who brought[…]
Numerous publishers and broadcasters are working on virtual reality or augmented reality platforms. While most are still only in an experimental phase and are trying to understand what virtual reality could mean for their business, The New York Times has already put substantial resources on this topic. And with the acquisition of Oculus in 2014,[…]
With the US presidential election less than three weeks away we want to look at how media has covered the debates between Hillary Clinton and Donald Trump. This election has brought social media to the center of political coverage. The first debate on September 26th this year was the most tweeted debate ever, topping the previous[…]
In April Facebook opened its live-streaming feature to all its users and it has since documented exploding watermelons, police violence, the US’ as well as the EU’s state of the union addresses; the debate of the presidential candidates will be streamed on Facebook Live next week. The live video platform seems to be on the[…]
Publishers have begun to realize that “traditional” digital content monetization approaches are under pressure. This is due to various economic, social and technological factors within and outside the publishing industry. Therefore, the key to successfully monetize their content is to experiment with different models and constantly evolve. One way or another – new differentiated approaches[…]
Not more than a couple of months ago we looked at the ‘Editorial analytics: How news media are developing and using audience data and metrics’ Reuters Report where the authors have identified 3 distinct types of editorial analytics. Going from Rudimentary, through Generic, to Editorial Analytics, we have learned that each newsroom needs a set[…]
For the news industry, the old saying “the medium is the message” has transformed in “messaging is the new medium”. With an overwhelmed audience by the multitude of apps and notifications, newsrooms around the world are realizing that the new places to reach the readers are the messaging apps. The more forward-thinking newsrooms understand that[…]
For a very long time, news publishers have considered push notifications way too intrusive to be used on a regular basis. Today, there is no doubt regarding the power of push notifications to generate instant traffic to your app. 88% more app launches In the last couple of years, it has been proven that push[…]
