For our German-speaking friends, Die Zeitungen recently released a few fascinating results, which we recommend you read. For the non-German speakers, here are the highlights: ePaper sales in Germany have grown by 27% Digital ads have the same impact as print ads Ads have more of an effect on people who read a newspaper in both[…]
These are the six actions that will help grow your ePaper, based on the best practices of our customers and our six years in the industry. To help inform your 2018 planning, here is the checklist of the top six actions to grow your ePaper. 1. Metered social sharing The dilemma is familiar to most publishers:[…]
Since push notifications were first introduced in iOS 3.0 in 2009, two key lessons have emerged. First, push notifications can help increase reader engagement, with readers who enable push notifications being 88% more engaged with a nearly 3x higher retention rate. Second, enabling push notifications is an act of trust that comes with a great[…]
The trends in the publishing industry have remained largely unchanged over the past few years. They can be summed up like this: -Print output is stagnating or declining: from 2015 to 2016 it slowed by 4.5% in the UK, 3.5% in France, and 2% in Germany -Ad revenue is getting lower: print ad income in[…]
The number of ePaper users is growing. And it’s growing strong. Digital newspapers continue to show robust growth year by year. In Germany the first Quarter of 2017 shows an increase of almost 25% in the ePaper circulation number compared to the first quarter of the previous year. A big driver of this growth was[…]
German publisher DuMont accelerates digital growth with Twipe ePapers As of noon today DuMont Media Group offers its seven titles’ subscribers a completely new digital reading experience. The Launch of the new ePaper Apps with Twipe is the beginning of a long-term partnership. With the Twipe Platform, DuMont has found a reliable basis to build[…]
2016 is almost over – some might say finally – so we are looking over the horizon into next year and what publishers should include in their strategic planning of 2017. We were gathering our experience and knowledge and want to share reasons why your ePaper should be part of your 2017 digital strategy. 1.[…]
More than 900.000 digital editions of German newspapers have been bought on a daily basis in the last quarter of 2015. This represents a 35% year-by-year growth, in an overall declining circulation market. The digital newspaper circulation represents 4,5% of the total newspaper distribution in Germany. Almost half of the consumption is part of a[…]
