What is ahead in the media landscape for 2017?

It’s the new year. Time to follow through with your resolutions. Elizabeth Grace Saunders, time management coach, tells us to stop setting goals you don’t care about. It’s important to tone down and follow wu wei – strategic non-action. We know predictions are hard. So we selected for you expert opinions on 7 trends and topics[…]

Media coverage of the US presidential debates

With the US presidential election less than three weeks away we want to look at how media has covered the debates between Hillary Clinton and Donald Trump. This election has brought social media to the center of political coverage. The first debate on September 26th this year was the most tweeted debate ever, topping the previous[…]

analytics

This is how the New York Times and BuzzFeed use Editorial Analytics

Not more than a couple of months ago we looked at the ‘Editorial analytics: How news media are developing and using audience data and metrics’ Reuters Report where the authors have identified 3 distinct types of editorial analytics. Going from Rudimentary, through Generic, to Editorial Analytics, we have learned that each newsroom needs a set[…]

‘Journalists today not only need analytics, but they want analytics’

Over the past few years, news organizations all over the world have increased their use of analytics. Which can be understood as systematic analysis of quantitative data on various aspects of audience behavior aimed at growing audiences, increasing engagement, and improving newsroom workflows. Still, most of publishers struggle to understand and tailor all audience data[…]