Michael Golden on the strategy that has led to success for The New York Times

The New York Times has long been a strong example for other newspapers, whether it’s for their growth in digital subscriptions or the strategy behind their push notifications. This week President of The New York Times Michael Golden pulled back the curtain on how they have been so successful during his standing-room only talk at the[…]

Artificial intelligence & other key takeaways from the World Publishing/Digital Content Expo 2017

Just two words can sum up the top lessons from the gathering of world publishers in Berlin this week: artificial intelligence. Or to be even more specific, robot journalists. It seemed every speaker at the very least touched on this theme, if they did not devote their entire talk to discussing AI from a different[…]

Learnings from the EngageReaders Launch Partner Meeting

Almost one year ago, EngageReaders officially launched, providing editorial teams with deep and actionable insights every day. Developed from research conducted in partnership with Mediahuis and KU Leuven, EngageReaders was selected as one of the winners of the Google Digital News Initiative. Since then, a group of launch partners have met every six months to[…]

What is ahead in the media landscape for 2017?

It’s the new year. Time to follow through with your resolutions. Elizabeth Grace Saunders, time management coach, tells us to stop setting goals you don’t care about. It’s important to tone down and follow wu wei – strategic non-action. We know predictions are hard. So we selected for you expert opinions on 7 trends and topics[…]

Media coverage of the US presidential debates

With the US presidential election less than three weeks away we want to look at how media has covered the debates between Hillary Clinton and Donald Trump. This election has brought social media to the center of political coverage. The first debate on September 26th this year was the most tweeted debate ever, topping the previous[…]

analytics

This is how the New York Times and BuzzFeed use Editorial Analytics

Not more than a couple of months ago we looked at the ‘Editorial analytics: How news media are developing and using audience data and metrics’ Reuters Report where the authors have identified 3 distinct types of editorial analytics. Going from Rudimentary, through Generic, to Editorial Analytics, we have learned that each newsroom needs a set[…]

‘Journalists today not only need analytics, but they want analytics’

Over the past few years, news organizations all over the world have increased their use of analytics. Which can be understood as systematic analysis of quantitative data on various aspects of audience behavior aimed at growing audiences, increasing engagement, and improving newsroom workflows. Still, most of publishers struggle to understand and tailor all audience data[…]